Why You should Start Blogging for your Business
To Give Real Service, You must add something which cannot be bought or measured With Money, so Start Blogging and keep building better customer Experience.
“The Pen is Mightier than the Swords but Now it changed in the form of Digital”
Writing is Very Good Habit. Every Businessman must have a habit of Writing Blogs. When you write something for Long time than slowly and gradually you become creative. Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier.
There are so Many Reasons Where I personally feel your business should be blogging.
Document and Idea in Well Planned Manner
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel. When you start Blogging you always put your Experience and thought in any Topic that will not only help Your customer to learn about your Product and services but also create better customer experience. That is also called Influencer Marketing.
Fuel to Traffic
Your blog fuels Your Website Traffic and SEO and SMM performance. Search engines love valuable content and will reward you for it. Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
Writing a blog shares your expertise. How else will you position yourself as a subject area expert and thought leader.
Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.
A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
With the wide range of objectives, content is accomplishing more than ever and is, therefore, becoming a mandatory part of marketing strategies. Here are some of the primary objectives for content marketing campaigns in India:
- 59% wish to create brand image as a ‘Thought Leaders’
- 41% started to retaining customers
- 57% wants to use for lead generation
- 52% acquiring better customer acquisition
It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
You can tell your brand's story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
Better Brand Communication
A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
It can be fun. Blogging can be energizing, stimulating, and something you look forward to.
Writing Makes You Creative
Blog writing makes you think… about newsworthy topics, your industry, your customers and the world around you. A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
Free Public Relation
It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!
Source of Additional Income
Time is changing. Blogging is a part of business model in recent years. Many Organization and Research Agencies started online publication in Form of Blog.
Apart from all the benefits of blogging mentioned above, your blog can be a source of direct and indirect income when it reaches the critical mass of readership. I have not yet monetized my blog directly, but I will when the time is right. The direct sources of income from blogging can include the following.
Income Direct Income Sources:
- Selling display advertising
- Letting someone sponsor your rich media content
- Promotion of products through Affiliate Links
- Generate and sell leads for other’s products/services
- YouTube/Video channel advertising
Indirect Income Sources:
- Invitation to become a writer for another blog/magazine
- Getting hired for seminar, training or guest lecture
- Getting a new job or consultancy offer
- Promotion of your company’s products & services